GMBA-621 Data Mining

Supplementary Materials

• The world of programming language

• Predictive analytics guide for beginners, 

  • Weekend version

• Business use cases - regression and classification

• Lift - example

• Why use multiple models

• Regression - quick reference

Added 9/12/2025

• Explanatory vs Predictive Models

• Loan Approval Example - choosing a model

• Fico's Falcon Fraud Manager Example

  • Job Roles Involved

  • How Model Talk

• Practice - customer analytics

• Machine Learning Algorithms

Added 9/23/2025

• Career Quiz

Career Guide

• Data careers

• AI & analytics jobs

GenAI-Powered App

Google Opal - Predictive Navigator

Games

Predictive Analytics

1.  The Pizza Predictor 🍕
   Predict if a customer will order pizza using simple info—students unknowingly build a decision tree from their guesses.

2. The House Price Guesser 🏠
   Students draw a line through data points to price homes, discovering that regression is just finding the best-fit line.

3. Customer Island 🏝️
   Place store locations on a map to group customers—then compare to how K-means clustering would do it.

4. The Pattern Detective 🔍
   Guess what items go together in shopping baskets and learn how association rules drive product recommendations.

5. The Prediction Race 🏁
   Click to guess the next point in a time series—then see how your instincts stack up against forecasting models.

6. The Feature Builder 🏗️
   Combine raw data to invent new features, then see which ones actually predict outcomes best.

7. Outlier Island 🦜
   Spot the “weird” birds in a flock—aka outliers—and learn how anomaly detection works behind the scenes.

Learn AI thru Tennis - based on IBM's US Open case study

Data Science Basics