I recently watched an insightful video on the Behind the Brand YouTube channel featuring Sabrina Romonav, an AI educator and content creator. Sabrina and her husband, both computer science graduates from UC Berkeley, built a tech startup and successfully exited, making a great profit. Now, she is a full-time content creator leveraging AI to scale her business and content production.
Here are the key takeaways from the video for anyone looking to start a business as a content creator:
Leverage AI for Content Creation:
AI tools like image generation, content writing, and video editing can automate much of your workflow. For example, AI avatars and image generators can create engaging content at scale without manual design work, which is especially useful for social media.
Repurposing Content is Key:
Efficient content creators repurpose their content across multiple platforms. A video on YouTube can be sliced into short TikToks, Instagram Reels, and even LinkedIn posts. Tools like Repurpose.io make this process seamless and automated.
Automation Saves Time:
Automating repetitive tasks like posting, editing, and even writing copy frees up time. AI tools can also generate personalized responses and handle email workflows, enabling creators to scale their presence.
Focus on Engagement and Personalization:
Use AI-powered tools to engage with audiences at a deeper level. This could include chatbots to handle questions or AI tools to generate content tailored to specific audience segments. The goal is to create personalized, meaningful engagement.
Be Consistent but Streamlined:
Consistency is key. Sabrina mentions creating 20 TikTok videos per week and automating them across other platforms. A strong workflow that automates much of the repetitive work helps keep content flowing without burnout.
Quality vs. Quantity:
Start with a volume approach to understand what works. Over time, quality improves, and you can refine your content based on data insights (like how TikTok videos with "money" in the title performed significantly better).
Content as a Business:
Content creation is more than just producing videos. It's about monetizing through collaborations, educational content, or building tools and products that streamline content creation, like the AI Remix tool Sabrina mentions.
Repurpose.io
Why it's good: Automates reposting across platforms (TikTok, Instagram, YouTube) and removes watermarks for seamless multi-platform posting. It saves time and increases content reach with minimal effort.
Ideogram
Why it's good: Generates high-quality images with accurate text, ideal for creating social media posts, infographics, and blog content. It solves the problem of AI-generated text in images being unusable.
ChatGPT (GPT-4)
Why it's good: Great for content brainstorming, writing scripts, SEO-friendly outlines, and repurposing long-form content into short-form versions. It's a versatile tool that assists in idea generation, content creation, and editing.
HaJen (AI Avatar Generator)
Why it's good: Can create faceless AI avatars to present videos, which is helpful for tutorials, product demos, or even language translations. It’s excellent for scaling content production without appearing on camera.
Opus Clip Pro
Why it's good: Automatically creates clips from long-form content like YouTube videos, making it easier to generate short-form content for platforms like TikTok or Instagram.
Perplexity AI
Why it's good: Helps research and find accurate sources for blog posts or social media content. It also provides fact-checked information to support long-form educational content.
Relevance AI
Why it's good: Can be used to build agents that dynamically research and generate personalized lead-generation emails or handle customer inquiries, allowing for highly customized email marketing.
Canva with AI-Powered Features
Why it's good: Simplifies the creation of visually appealing graphics with templates, drag-and-drop features, and AI suggestions for layouts. It's essential for creating polished visual content for social media.
Tella (AI Video Editing)
Why it's good: A powerful video creation and editing tool that allows creators to switch layouts, integrate screen sharing, and record clips effortlessly, making it easy to create polished tutorial videos.
Claude by Anthropic
Why it's good: Great for brainstorming, refining writing, and offering creative AI assistance for content creators. It excels in generating high-quality, readable content tailored to audience preferences.
Written: October 17, 2024